It's not a surprise that the movie industry generated revenues over $40 Billion in 2019 because let's be fair, they were dozens of remarkable movies that year, and some of them will remain the best we've seen in a long time.
But it appears that the Hollywood film industry still has a lot of work to do if it is to go head to head with the public Library. Gallop poll recently conducted a survey (the first of such since 2001). Justin McCarthy reported:
"Visiting the Library remains the most common self cultural activity Americans engage in, by far. The average 10.5 trips to the Library U.S. adults report taken in 2019 exceeds their participation in eight other common leisure activities.
Americans attend live music or theatrical events and visit national or historic parks roughly four times a year on average and visit museums and gambling casinos 2.5 times annually. Trips to amusement or theme parks (1.5) and zoos (.9) are the least common self activities among this list."
There are several different ways to look at Gallop results. But two of them are most interesting-although not surprising-findings that women almost twice as often as men visit the Library and that libraries are mostly visited by adults in households with low incomes and least in high-income households.
Congratulations to all of you librarians out there who are doing their utmost best and keeping up the good fight.
Source: Gallup
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